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/Title (Microsoft PowerPoint - green marketing)
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Green Marketing
) /RD [0 0 0 0] /Rect [201.75 721.5 391.5 764.25] /Subj (Text Box) /Subtype /FreeText /Contents (Green Marketing) /CreationDate (D:20100818172731+08'00') >> endobj 8 0 obj << /C [1 1 1] /F 4 /M (D:20100818174835+08'00') /P 5 0 R /T (teacher) /AP << /N 28 0 R >> /DA (1.000 1.000 1.000 rg) /LE /None /NM (d55bf2b8-b8a4-4ee0-8f68ef5eb26ec100) /RD [0 0 0 0] /Rect [48.75 563.25 570 704.25] /Subj (Text Box) /Subtype /FreeText /CreationDate (D:20100818174106+08'00') >> endobj 9 0 obj << /C [1 0 0] /F 4 /M (D:20100818174821+08'00') /P 5 0 R /T (teacher) /AP << /N 29 0 R >> /NM (6f4195e0-fbf0-4b38-9d4d2605d99b98ad) /Name /FromClipBoard10024968 /Rect [155.1 573.75 310.5 703.25] /Subj (Stamp) /Type /Annot /Subtype /Stamp /CreationDate (D:20100818174816+08'00') >> endobj 10 0 obj << /C [1 0 0] /F 4 /M (D:20100818174849+08'00') /P 5 0 R /T (teacher) /AP << /N 30 0 R >> /NM (10684049-1f0c-491d-b72b41674a1202d5) /Name /FromClipBoard10052328 /Rect [327 565.578359 440.25 707] /Subj (Stamp) /Type /Annot /Subtype /Stamp /CreationDate (D:20100818174843+08'00') >> endobj 11 0 obj << /C [1 1 1] /F 4 /M (D:20100828041351+08'00') /P 5 0 R /T (teacher) /AP << /N 31 0 R >> /DA (/Helv 12.000 Tf 1.000 1.000 1.000 rg) /LE /None /NM (c48de726-2ad2-415f-91b16dc0636b5144) /RC (Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product. While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called green washing.
For green marketing to be effective, you have to do three things; be genuine, educate your customers, and give them the opportunity to participate.
1\) Being genuine means-
a\) that you are actually doing what you claim to be doing in your
green marketing campaign and
b\) that the rest of your business policies are consistent with
whatever you are doing that's environmentally friendly.
2\) Educating your customers- isn't just a matter of letting people know
you're doing whatever you're doing to protect the environment, but
also a matter of letting them know why it matters. Otherwise, for a
significant portion of your target market, it's a case of "So what?"
and your green marketing campaign goes nowhere.
) /RD [0 0 0 0] /Rect [39 24 570 559.46875] /Subj (Text Box) /Subtype /FreeText /Contents ( Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way. The obvious assumption of green marketing is that potential consumers will view a product or service's "greenness" as a benefit and base their buying decision accordingly. The not-so-obvious assumption of green marketing is that consumers will be willing to pay more for green products than they would for a less-green comparable alternative product. While green marketing is growing greatly as increasing numbers of consumers are willing to back their environmental consciousnesses with their dollars, it can be dangerous. The public tends to be skeptical of green claims to begin with and companies can seriously damage their brands and their sales if a green claim is discovered to be false or contradicted by a company's other products or practices. Presenting a product or service as green when it's not is called green washing.\r For green marketing to be effective, you have to do three things; be genuine, educate your customers, and give them the opportunity to participate. \r 1\) Being genuine means-\r a\) that you are actually doing what you claim to be doing in your\r green marketing campaign and\r b\) that the rest of your business policies are consistent with\r whatever you are doing that's environmentally friendly. \r 2\) Educating your customers- isn't just a matter of letting people know\r you're doing whatever you're doing to protect the environment, but\r also a matter of letting them know why it matters. Otherwise, for a \r significant portion of your target market, it's a case of "So what?"\r and your green marketing campaign goes nowhere.) /CreationDate (D:20100818174947+08'00') >> endobj 12 0 obj << /Filter [/FlateDecode] /Length 3042 >> stream x[KܸrI"-Mj$X @`c3c_OQ"ŢX8EIdUWU/mwizńT Ƶ7(i{LgXnnҍ;l[ftN.8`i|#mnsF8Sct9\ŗƛotǍ7Xt:x# iI{&nG7B0|#!&c[SyaƇ2ҭd?TLc 线>L6f7~N p ӫupì>dύv~p(4